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Privacy & Security
Privacy & Security
Security The V&A Shop checkout process is powered by Amazon. When you purchase items from this website you will be entering into a contract with Amazon EU SARL, 5 Rue Plaetis L-2338, Luxembourg. ("Amazon") and they will be responsible for processing your personal data. Amazon will therefore be acting as data controller for any personal data captured via this website. Your use of Amazon Webstore is governed by our Privacy Notice and Purchase Agreement.

Amazon will process your payment card details in order to complete any purchase that you make through this website and, in certain instances, disclose your personal data to third party credit reference agencies to perform credit checks against you. When you place an order with Amazon, they offer to retain your payment card details for your convenience to save you having to re-enter these details on a future occasion. However, if you prefer that Amazon do not maintain these details, you can go to 'My Account', click on 'Edit or delete a credit card' and delete any card information that Amazon holds about you.

Amazon uses Internet standard encryption technology ("SSL" or "Secure Socket Layer" technology) to encode personal data that you send to us when placing an order through the website. To check that you are in a secure area of the website before sending personal data to us, please look at the bottom right of your website browser and check that it displays an image of a closed padlock or an unbroken key.

However, please note that whilst Amazon takes appropriate technical and organisational measures to safeguard the personal data that you provide to us, no transmission over the Internet can ever be guaranteed secure. Consequently, please note that we cannot guarantee the security of any personal data that you transfer over the Internet to us.

If you are using a computer or terminal in a public location, we recommend that you always log out and close the website browser when you complete an online session for your security. In addition we recommend that you take the following security measures to enhance your online safety:

  • Keep your account passwords private. Remember, anybody who knows your password may access your account.
  • When creating a password, use at least 8 characters. A combination of letters and numbers is best. Do not use dictionary words, your name, email address, or other personal data that can be easily obtained. We also recommend that you frequently change your password. You can do this by going to 'My Account' and clicking 'Change name, email or password',

  • Avoid using the same password for multiple online accounts.

    Privacy Policy We respect the privacy of all our customers and website users and take great care with the information we obtain. By using this website you consent to us collecting and using personal information about you in accordance with the terms set out herein. We may also use customer data and order data to undertake statistical analysis for internal use. From time to time we may contact you with information about V&A merchandise or other V&A activities that you might be interested in. Your personal information will not be passed on to third parties. At all points where we ask you to submit personal information, you will be given the opportunity to opt out of receiving further information about the V&A.

    We take the security of all your personal information seriously. However, Internet transmissions are never completely private or secure. As this website may contain links to other websites we recommend that you check the privacy and security policies and procedures of all such other websites you visit. You understand that any message or information you send to this website may be read or intercepted by others unless there is a special notice that a particular message is encrypted.

    From time to time we may provide links to web sites belonging to our commercial partners. These links are for your convenience and it is your choice whether you decide to utilise those links. Neither V&A Enterprises nor the Victoria & Albert Museum are responsible for the content of any such site linked to or from our web site and we disclaim all warranties express or implied as to the accuracy, legality, reliability or validity of any content on any other site.

    Cookies A cookie is a small amount of data (which often includes a unique identifier) that is sent to a user's computer or mobile phone from a website and is stored on the hard drive of a device. Each website can send its own cookie to your browser if your browser's preferences allow it. Many websites do this whenever a user visits their website in order to report on website traffic. Your browser only permits a website to access the cookies it has already sent to you, not the cookies sent to you by other websites.
    As you browse www.vandashop.com and other websites, online ad networks we work with may place anonymous cookies on your computer, and use similar technologies, in order to understand your interests based on your (anonymous) online activities, and thus to tailor more relevant ads to you. If you do not wish to receive such tailored advertising, you can visit this page to opt out of most companies that engage in such advertising. (This will not prevent you from seeing ads; the ads simply will not be delivered through these targeting methods.)

    Online Behavioural Advertising (Adroll) As you browse the vandashop.com site, advertising cookies will be placed on your computer so that we can understand what you are interested in. Our display advertising partner, Adroll, then enables us to present you with retargeting advertising on other sites based on your previous interaction with vandashop.com. The techniques our partners employ do not collect personal information such as your name, email address, postal address or telephone number. For more information about the cookies set by Adroll services or to opt out of AdRoll and their partners’ targeted advertising, view their individual privacy policy listed below:

    Cookie name Cookie Expiry Length Type Description of cookie
    __ar_v4 30 Days Persistent AdRoll provide interest-based advertisements to show our ads on other websites. The technology to do this is made possible by cookies and as such we may place a “remarketing cookie” during your visit. The whole process is entirely anonymised. For Adroll privacy policy and opt out options visit http://www.adroll.com/about/privacy

    Amendments We reserve the right to alter amend add to or remove all or any part of this Policy Statement at any time without notice and any changes to this Policy Statement or any other terms shown on our website apply with immediate effect of being published. By continuing to use this website after any changes are displayed you indicate your acceptance of those changes.

    Data Protection V&A Enterprises is a registered user of personal data and keeps records in compliance with current data protection legislation.

    E-mail newsletter sign up and preferences If you sign up to receive V&A Shop newsletters your personal data will be added to the marketing database maintained by the V&A and V&A Enterprises. We may also collect some or all of this personal data from third parties who have your consent to pass your details to us. As a subscriber, you will receive monthly e-newsletter featuring details of exhibitions, events and activities at the museum, as well as our weekly V&A Shop e-mail highlighting new season ranges and special offers. We provide you with the ability to control whether or not to receive e-mail newsletters, or to change the types of e-mail newsletters you receive, through our newsletter preference centre which is accessible by following the ‘Preferences’ link on every e-mail newsletter. We take your privacy seriously and will not share your personal data with third parties.

    If you have any questions regarding our Privacy policy, please do not hesitate to contact us or call us on (0)20 7942 2696.