This cutting-edge book takes a fresh look at the fascinating relationship between the global industries of fashion and sport. Stunning images from sport, advertising, street fashion and the catwalk illustrate the take of prominent sportsmen and women, designers, creative directors, anthropologists and journalists on this popular subject. Published to accompany a contemporary V&A exhibition opening in August 2008 and to tie in with the 2008 Beijing Olympics, the book explores how the influence of fashion and sport extends from high performance textiles developed for competition, to high-end fashion and finally, through the filter of advertising and magazine imagery, to the consumer, who adopts and adapts the styles to make their own unique fashion statements.