Peter Rabbit™: the tale of The Tale (3 July 2010 - 8 January 2011) draws on the collections of both the V&A and Frederick Warne to trace the story of Peter Rabbit from its beginnings as an illustrated letter in 1893 to its publication by Frederick Warne & Co. in 1902, and beyond.

Widely considered to be one of the most popular children's books of all time, The Tale of Peter Rabbit has gone on to sell an astonishing 40 million copies worldwide. For the first time, the complete extant original illustrations from the book will be shown in sequence alongside the text of the story.

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